Your Product Description Template How to Write Converting Product Descriptions

If you want to run a successful e-commerce store, you have a lot of work to do. Youll need to design the store itself, drive traffic to it, and more. However, most importantly, you’ll have to convince visitors to actually convert. Knowing the right strategies and having a product description template, therefore, can come in handy.Once potential customers are on your website, its vital to do everything you can to convince them to make purchases. One of the best ways you can do this is by focusing on your product descriptions. By using the right formatting, language, keywords, and so on, you can create persuasive copy to encourage visitors to take the next step.In this post, we’ll explore several techniques for writing highly-converting product descriptions. Plus, we’ll share a product description template you can use to get started. Let’s take a look! To illustrate this point, let’s look at a few numbers from Salsifys report on digital consumer behav ior:87% of consumers feel that product descriptions are very or extremely important when making purchasing decisions.Detailed product descriptions is frequently rated in the top three influential factors (along with price and ratings/reviews).About 50% of customers have returned a product they purchased online that didn’t match its description.(Chart by Visualizer.)If you want to drive conversions on your e-commerce store, the key is to create detailed, accurate, and compelling descriptions (and if possible to use a product description template). Let’s talk about how to do so.Four tips for writing converting product descriptionsThe good news is that creating product descriptions to encourage sales isn’t difficult. All it takes is following a few basic guidelines. Below, we’ll take a look at the four most important strategies. After, we’ll provide you with a product description template you can use to get started.1. Provide detailed informationYouâ €™ll often hear about how internet users have short attention spans. This can make it tempting to include minimal information about each of your products, in the hopes of not scaring away potential customers. However, this approach can backfire.While people may indeed be impatient in some online situations, shopping isn’t one of them. 85% of online consumers conduct research before buying a product, and 87% are unlikely  to purchase from retailers that provide incomplete or inaccurate information.If you want to convince people to convert, therefore, you need to offer them all the details they’re looking for:This means:Providing the key facts about a product, such as size, color, material, and technical specifications.Highlighting all of the item’s features – what can it do, and how can it be used?Ensuring that everything on your product page is accurate.The more information a potential customer has about a particular product, the more confident they ’ll feel in hitting the â€Å"buy† button.2. Focus on the product’s benefitsWhile it’s important to provide lots of detailed information, this doesn’t mean your product descriptions have to be dry lists of facts. A product page should inform the consumer – but it should also be persuasive.This means you’ll want to create customer-centric product descriptions:People want to know whether what you’re offering can make their lives better. To do this, you can:Make the benefits of your product clear right away.Identify your target customers ‘pain points’ and respond to them. How will your product simplify a task, eliminate a frustration, or enable them to do something new?Don’t just guess what your customers want. Instead, do some research and create a detailed buyer persona.When putting your product descriptions together, you’ll want to front-load this information. Instead of starting by sharing the thread count for a set of bed sheets, explain how the customer will be able to enjoy a more restful night’s sleep. After selling them on the product’s key advantages, you can then get into the details.3. Use powerful wordsSo far, we’ve been talking about the content of your product descriptions. However, the ideas you share arent the entire story. The specific word choices you make matter just as much.Some words encourage people to buy, while others dont. If you want to sell more products, you’ll need to focus on using terminology that’s attention-grabbing, and persuasive:Some of the words you’ll want to incorporate  include:â€Å"You†. It’s important to talk about your product from the perspective of your customers. This way, you’ll make your product descriptions more personal.Sensory terms, such as â€Å"see†, â€Å"hear†, and â€Å"feel†. These words encourage your customers to imagine what it will be like to use your product.Positive ‘power words’, like â€Å"empower†, â€Å"effortless†, â€Å"striking†, and â€Å"delight†. These terms provoke emotions, grab attention, and make your descriptions stand out. Just be careful not to go overboard with these – and make sure your product can back up your claims.It’s also important that your product descriptions are written in an appropriate way for your audience. This means adopting a relevant tone and choice of words – whether youre lighthearted and funny, or professional and no-nonsense.4. Incorporate relevant keywordsOf course, we’d be remiss if we didn’t mention keywords. Incorporating keywords into your product descriptions has two primary benefits. First, it improves the Search Engine Optimization (SEO) of your product pages. About 69% of traffic to your e-commerce site is likely to come through Google, after all.In addition, keywords signal to potential customers that your product is relevant to their needs. If theyre searching for a particular term, and the same phrase appears in your product description, those customers can be more confident of the item matching what they’re looking for:To include keywords in your product descriptions, you’ll need to:Conduct keyword research, and identify phrases potential customers will use to search for products like yours.Select one or more primary keywords for each product (and be sure to include long-tail keywords).Keep these keywords at hand when writing your product description, and include them in multiple places throughout the text.To use keywords effectively, however, you’ll want to avoid over-stuffing your content with them. Its best to only include keywords when they’re relevant, and when they can be worked naturally into the text.A product description template to get you startedPutting these techniques into action can take some practice. To help you get s tarted, let’s check out a product description template you can use, based on the key tips we’ve discussed. Of course, feel free to tweak it as needed, to suit your store’s unique style and audience.Product title [Incorporate the primary product keyword.]Brief product description [1–3 sentences, in paragraph form. Explain the product’s benefits to the customer, and use powerful language.]Key Features:Feature #1 [Describe the feature and its advantages for the customer in 1–2 sentences. Include a primary or secondary keyword if relevant and natural.]Feature #2Feature #3Add as many features as neededProduct characteristics, variations, and specifications [This section will vary greatly depending on the product. Include as much detailed information as possible, and use lists and charts to make it easy to scan.]Call to Action [For example, a Buy Now  or Add to Cart  button. This should be clear and prominent.]Creating an effective product des cription doesn’t have to be hard. All it takes is incorporating the elements and strategies we’ve discussed, and keeping your ideal customer in mind at all times.How to increase your WooCommerce store’s sales even furtherThroughout this post, we’ve been talking about e-commerce stores in a general sense. Our advice and product description template can benefit your business no matter what platform you’re using.Of course, if you’re a WordPress user there’s a good chance your online shop is powered by WooCommerce. If so, we’d also encourage you to check out our own Revive Old Posts plugin: Revive Old Posts Auto Post to Social Media Author(s): revive.socialCurrent Version: 8.4.4Last Updated: October 3, 2019tweet-old-post.zip 78%Ratings 1,969,075Downloads WP 3.5+Requires This tool can be used effectively in combination with WooCommerce, in order to make your product descriptions more visible. By posting them to social media , you get them in front of more potential customers – thus maximizing their impact.You can even create multiple variations of your product descriptions and track which ones are most effective. This will enable you to create more highly-converting copy over time.Go to topConclusionThe goal of a successful product page is twofold. To start with, it needs to provide all the information consumers will need to make a purchasing decision. Plus, it should also be persuasive – making a strong case for buying the product through customer-focused copy and word choice.If you want to create highly-converting pages for your own store, you can use our product description template and remember to:Provide detailed information.Focus on the product’s benefits.Use powerful words.Incorporate relevant keywords.Do you have any questions about how to maximize sales in your e-commerce store, or how Revive Old Posts can help? Ask away in the comments section below! This product descript ion #template will have you writing high-converting #eCommerce copy in no time

The New Art Of Managing People

The New Art Of Managing People Introduction Organizational management is a holistic issue that requires absolute focusing so as to ensure that all aspects making-up the organization are running effectively and they meet the organizations strategic objectives.Advertising We will write a custom essay sample on The New Art Of Managing People specifically for you for only $16.05 $11/page Learn More Organizational management entails the alignment of the organizations mainstream resources such as the financial resources, the human resource aspect among others towards meeting the obligations of the organization to ensure that the organization is a profitable venture and it meets the needs and wants of the targeted customer. However, it should be noted that human resource is the most important resource of an organization. The effective and efficient running of a business should be based on the belief of continued innovations by the organization, the organization’s ability to adapt to the c hanges in its environment and the overall ability of the organization to integrate itself with the drastic changes in technology. This has made the efficient running of a business hard as there are many problems encountered in the management process. Understanding of the Book The need to develop strategies that are required to resolve issues that relate to management of personnel has been necessitated by the modern organizational management dynamism. The New Art of Managing People is a book that aims at coming up with strategies that can be applied by a management to resolve some of the problems that influence effective management in the organization. The book subject matter articulates around the creation of friendly and productive ties that exist between the management and the employees. The authors of this book have stated that effective management of an organization should build trust between all the relevant stakeholders as this would improve the organization’s performan ce. Therefore, they come up with practical techniques and procedures that can be used to resolve the issues in the organization on matters pertaining interaction between the employees and the management.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The book also suggests several process improvement strategies, proper human resource development strategies, transactional analysis of activities in the organization and effective decision making processes. In order that this book remains relevant as the years go by, the authors have attempted to relate these issues to the modern management. In this book, Hunsaker and Alessandra, (2008) establishes that management can forge an effective employee friendly working atmosphere that will ensure employees productivity is upped. The book develops ways that can be applied to develop interpersonal skills that can be helpful in the process of improving the communication between the management and the employees. The book postulates that the adoption of new skills will improve the employer vis-a-vis the employees relationship (Hunsaker Alessandra, 2008). Such an improved relationship has been cited as the backbone of the modern organizations in the sense that such an organization is grounded on effective relationship of trust and mutual respect. This means that the management does not necessarily need to use coercive forces to induce performance as employees are self-motivated. The book stipulates that the managers of an organization and all the other superior officials of the organization are not aware that there exists a problem in the organization with regard to the building and the maintenance of healthy and productive relationships in the organization’s human resource department. The authors have insisted that managers need to be in good relationship with their subordinates meaning that they should be able to understand the predicaments of their workers. However, this has not been the case. The relationship between the managers and their subordinates has been rocky because managers have not been trained on how they should interact with their subordinates effectively. Hunsaker and Alessandra, (2008), have discovered that many organization’s superiors are well trained in business management, but they have not been technically trained on effective methods to interact with their subordinates.Advertising We will write a custom essay sample on The New Art Of Managing People specifically for you for only $16.05 $11/page Learn More When compared to their preparedness in dealing with the technical aspect of the organization, the lack of effective training of management of their employees poorly prepares them to deal with people’s problems that may arise in the organization (Hunsaker Alessandra, 2008). Therefore, this book aims at helping managers develop s kills that will enable them to tap the potential of its subordinates in undertaking the activities of the organization which will spell absolute success for the organization, the management and the other organization employees. According to the authors, there are several ways that can guarantee proper treatment of employees. First, the management should respect its employees especially on their abilities to execute their designated responsibilities as hired to perform. Such an approach by the management can help greatly in the process of improving self-autonomy of workers. The authors of The New Art of Managing People have developed strategies that can be applied by people in management positions to evaluate the working conditions at an organization. Hunsaker and Alessandra, (2008), also presented strategies that can be used to improve those working conditions. The authors argue that it is very difficult for the management to change from its old habit of directing the subordinates b y issuing orders that are deemed implementable by the subordinates under the direct supervision of the superiors. Besides this, the book formulates ways that will ensure gradual transition from the old habits of management to new approaches in management issues. It has also been noted that transitions may be prone to mistakes and thus leniency may be required to ensure that employees are not reprimanded for this mistakes. It is further argues that the management should come up with a good transition process that guarantees an effective implementation of the new policy in the relationship between the management and its employees. This process can be achieved using a five-step process that is suggested in the book.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This process ensures that managers employ an interactive approach that will overhaul the interaction process in the organization. It holds that interactive managers have the opportunity of understanding their subordinates and thus, developing the required communication skills that will be applied in the development of mutual relationships in the organization. The book also postulates that an effective approach to management should be one that is promoted by open mindedness exhibited by the management and the organization of employees. These ideas suggest an outcome of friendly and extremely productive working conditions for all the organization stakeholders, thus improving on the organization profitability (Hunsaker Alessandra, 2008). The book holds that it is crucial that the management understands the differences that are exhibited by its employees and thus, take the necessary steps that will maximize the organizations gain from the diversity identified. The identification of the differences in employees behavior should motivate the management to handle this matter in a way that will ensure the differences are harmonized with the organization objectives. Importance of the Book Professor Hunsaker and Dr. Allessandra are seasoned and highly respected management experts and consultants and their combined effort in writing this book has stressed the vitality of an effective and efficient management of any organization. The book has put it in a nut shell that the process of managing the employees of an organization is an ever-changing field. The dynamics of management are constantly evolving; therefore, the management concepts that are proposed and being used at a particular time in an organization are likely to be obsolete in only a few years. The authors of this book have attributed the change in ways of managing organizations to the fundamental realization that human beings are constantly modifying how they accomplish different tasks from the previously used procedures. The business environments and the state policies that govern organizations are changing constantly, forcing the management to conversely adapt to the new demands. These changes have pushed the costs of production, training of employees in the organization and keeping the employees highly motivated up. The authors hold that this will continue escalating over the coming years. Therefore, a need to overcome these unprecedented adversaries in the organization management has to be countered or else the corporate world will be doomed to a disastrous tiding to the management. This book is written with the main agenda of coming up with ways that will overcome the traditional methods that dictated the manager-employee relationship in an organizations practice. The authors have illustrated vividly that an organization that has a friendly and productive employee-management relationship experience substantial benefits that are spread through the organization. The book is very crucia l in offering the organizational management the practical strategies with well laid out guidelines that can be applied by the management to achieve the ultimate goal of developing interpersonal skills that are held by the superiors. The acquisition of these interpersonal skills by the management will help in forging a good employee-employer relationship by identifying the differences that exist in its workforce in regard to appropriate use of knowledge, assessment of the current employee working conditions, improvement of the areas that are deemed to require upgrading, and lastly, in the overall creation of trust between the superiors and their subordinates. The book has identified that the acquisition of person-to-person skills that are held by all the employees of an organization is crucial to the overall central development of good teams. The book has stressed that letting the employees express their individual personalities will aid each one of them to achieve their potential an d consequently, to self-actualize. This reduces the stress and animosity in the organizations workforce that is brought about by strenuous bureaucracy. An overall positive interaction spirit is formulated in all the sectors of the organization. Consequently, this stimulates increment in organization productivity and profitability. The book gives very clear and vivid insights into the world of management to those who want to understand the concept of managing people. The book looks at management from a critical perspective of enhancing productivity through proper leadership skills that are geared towards having a robust working condition and cohesion among workers as a means towards achieving the set goals and objectives. This calls for the creation of a system that is efficient and effective in its dispensation of the identified mandate. Management in form of human resource entails having a workforce that is efficient in its coordination and that is free of stress associated with wo rk may it be long working hours or even the working environment. One of the weaknesses that I found in this book is that it does not cover the issue of stress management. Stress can be defined as lack of the ability to meet the demands that one is required to meet causing a feeling of anxiety and unnecessary pressure. Stress can have internal sources or external sources. Internal sources of stress at workplaces include the levels of bureaucracies and red tapes that are present at a specific work station, the time that workers are required to work and finally from the level of cooperation that is exhibited by the workers. External sources of stress include the conditions at the homes of workers or any other outside stressor. The most profound external factor is the work-family linkage, where social issues of family are imposed upon the workers. It is important to note that family issues will always affect level of competence either directly or indirectly as it affects both emotional and cognitive aspects. Despite the fact that the book was published in 2008, the authors might not have anticipated the impact of changing concepts of business management as the recommendations that the book gives may not be very effective in todays management of human capital. Due to such weaknesses the book may not be very helpful in offering technical insights for advanced levels of management students as there are other books that addresses the issues of management of personnel in more advance methods and offers more modern insights when compared to those offered in this book. This text may be better suited for beginners as opposed to advanced students of management. Another aspect of the book that I felt was a weakness is that the authors did not build on the necessity of creating a positive spirit in a company environment. The author focuses largely on managing the company in a structured way where management of various organizational aspects is given a horizontal approach, me aning that the communication model that is advocated for in the book is more of instructional nature. Such modes of communication bring about the feelings of superiority versus inferiority which may be detrimental in the process of management of human capital in organizations. Although this mode has proved to be efficient in dispensing work instructions, it has been categorized as being an anti-social approach at the workplace. Building a positive spirit in an organization entails letting the employees feel a sense of ownership of the success of the company. This allows them to own the success as being a part of them, which encourages workers to pursue teamwork. This is also crucial in individual empowerment. However, this leads to unnecessary competition as each of the staff would want to get an opportunity to be recognized as the source of a particular success. Another concept that the book has failed to cover adequately is that of seeking to reduce stress that is not related to w ork, but which impacts on the performance of the organization. Managers should, through the human resource desk, be able to have a therapist who should look into the employees psychological state of mind like depression, stress and other habits that may make such employees ineffective in their productivity. It is imperative that although the main areas of focus in workplace stress management are stressors that are work related, external stressors need to be addressed to ensure that the productivity of employees is maintained at its peak to guarantee maximum productivity in the organization. Lastly, although the book gives an insight on how to increase productivity and profitability, it is disappointing to note that some of the suggestions and initiatives given do not meet todays world dynamism of management, although they have a high potential of success. For instance, some books in management advocate that managers should come up with an interactive approach and go on to give the c oncept of a bicycle wheel where the rear wheel is the technical management and the front wheel is said to be the peoples knowledge, it is imperative to mention that the first goal of any institution is to make profit and, therefore, the issue of peoples knowledge is taken as a facade because it doesnt exist in real businesses, reason being that the workers views and opinions are not really taken into consideration. Although the authors advocates for the satisfaction of the employees needs and values as being the long-term measure of increasing their productivity, the satisfaction of employees to their maximum may not be realistic as it may be hard for organizations to meet all the needs of the employees and enable them to get ultimate satisfaction as far as their cognitive and social needs are concerned. Although I do disagree with some of the recommendations and opinions expressed by the authors, I find some of the strategies outlined being authentic and highly valuable. For instan ce, it is important for any organization to have a good working relationship between the management and the employees. This does not only give a sense of ownership of the organization by the employees, but it allows for sincerity and improved levels of competence that does not require the presence of managers to achieve the organizations objective. This means that employees continuously feel that they are appreciated by their employer and thus their commitment to the company remains undivided. When employees own up the organization procedures, they feel that it is their prerogative to deliver to the best of their ability, which translates to improved organizational productivity. In conclusion, it is important to note that Hunsaker and Alessandras work offers wonderful insights as far as management of human capital is concerned. The content of this book can be applied at the workplace in a number of ways. Although it has been noted in this review that this book has some suggestions t hat are not in line with today’s dynamism in management of human capital, the authors have managed to give many new insights that are of great relevance in management of workers. The book is also excellent for management students as it offers the necessary knowledge especially to beginners as they learn what is required of them as managers of human capital. Therefore, the book can be recommended to all management students especially those that are interested in advancing their knowledge on fruitful approaches to management of personnel. Reference Hunsaker, P. Alessandra, T. (2008). The New Art of Managing People. New York: Free Press.

A Critical appraisal of the Torrey Canyon oil spill and the Coursework

A Critical appraisal of the Torrey Canyon oil spill and the Remediative Response - Coursework Example dies show that many experts have been wrong to focus on dispersants as the main source of toxins involved in oil spill events, because oil itself has toxic effects that can outweigh the dangers of low-level dispersant use (Boyd et al 2001). Oil’s bioavailability to marine life is possible through four main pathways: 1) direct contact with the oil, such when birds dive through oil to catch fish 2) ingestion through eating prey covered with oil or that has recently eaten oil-contaminated food, or through preening their oil covered feathers 3) breathing in fumes or oil particulates suspended in the air, and 4) absorption, whereby toxins leach into the skin of sea creatures or the membranes of plants. Of particular concern is PAH, a highly toxic compound found in almost all oils that has a known association with cancers in both wildlife and humans. Polycyclic aromatic hydrocarbons (PAH) are formed when organic compounds are not completely burned off during combustion (Srogi 1997). PAH contamination of the environment occurs through many of our everyday activities both at the personal and industrial levels, such as motor vehicle emissions, asphalt and aluminum production, oil refining, waste burning, and the combustion of fuels in ships and aircraft (Srogi 1997). When in gaseous form, PAHs enter the water system through precipitation and other atmospheric conditions. Oil leaks and municipal and industrial waste and are other sources of aquatic contamination (Srogi 1997). PAH is toxic in both fresh oil and in â€Å"weathered† or decomposed oil that has been exposed to natural atmospheric conditions over time (Neff et al 2011). Researchers have found that oil continues to leach from sedimentation under the water’s surface years after a spill. French, Banta and Swiss... This paper stresses that experience and research are leading the science community and environmentalists in new directions in terms of oil spill responses. Microbial degradation of oil droplets is one area of research that may lead to more environmentally friendly cleanup procedures. Researchers are aware that all natural environments contain bacteria that degrade bacteria. Microbes adapt to their environment; areas with regular spills due to ship traffic have local led developed microbe populations that live off the oils. Many types of these oil-eating microbes work together to break down the diverse compounds found in crude oils and other spilled substances. Researchers have attempted to genetically engineer microbes to enhance their hydrocarbon-eating capacity in future oil spills. This report makes a conclusion that while the U.S. maintains open-mindedness about the use of chemical dispersants, most of the world, rejects non-chemical oil removal in favor of mechanical methods. It is worth noting that the International Tanker Owners Pollution Federation Limited, which produces an annual report on accidental oil spills finds that over the past four decades there has been a decrease in the number of large oil spills. Unfortunately, we seem to have far to go in figuring out how to prevent them altogether, however, when we use experience and science to handle spill events more intelligently, we may begin to see less disastrous consequences from our response to spills in the future.

Microbiology Essay Example | Topics and Well Written Essays - 500 words - 1

Microbiology - Essay Example There are 2 types of photophosphorylation and they are cyclic and noncyclic. In cyclic photophosphorylation, the electron begins in a pigment complex called photosystem I, passes from the primary acceptor to plastoquinone, then to cytochrome b6f (a similar complex to that found in mitochondria), and then to plastocyanin before returning to chlorophyll. In the noncyclic type, first, a water molecule is subjected to photolysis and broken down into 2H+ + 1/2 O2 + 2e- The two electrons released thus from the water molecule are kept in photosystem II. The 2H+ and 1/2O2 are left out for further use. Thereafter, a photon is absorbed by chlorophyll pigments on surrounding the reaction core center of the photosystem. The light excites the electrons of each pigment and this causes a chain reaction. The reaction transfers energy to the core of photosystem II and causes excitation of the two electrons that are transferred to the primary electron acceptor, pheophytin.

Big issue magazine Essay Example | Topics and Well Written Essays - 1000 words

Big issue magazine - Essay Example The organization behind the â€Å"big issue† magazine is divided into two parts, where there is the part that produces and sells the magazine to the street vendor network. The other part is a nonprofit foundation that helps the street vendors regains control of their lives (Oxfam, 2004). The magazines have transformed lives of many vendors who are in a position to feed and support their families. However, the sales of the magazines have subsided currently, due to the recession, which has affected advertising and general sales. Prior to recession, national and international donor funding are drying up. This paper will outline a brand-audit that should be performed to improve the image of the magazine and improve sales. How to upgrade the image and improve sales of the â€Å"big issue† magazine Image impacts a lot in a business especially when it comes to selling printed articles. This is the case because the appearance of a magazine determines its ability to attract cust omers in a distance. The â€Å"big issue† magazine falls in this category because image rebranding is needed to improve its old common appearance to a more appealing appearance (Rowell, 2012). The marketing managers should critically look into the image issue of the magazine as well as its contents. The new look of the magazine’s cover should be redesigned attractively is that it can stand out and â€Å"beat† the rest of the magazines. The customers should be able to notice and pick up the magazine instantly rather than flick through other magazines in search of the most interesting magazines. More so, the content in the magazine should be able to be captivating enough to keep the customers coming for more copies every day. In order to achieve this, the marketing team should consider on reflecting a shift to deeper and more political content because politics because politics has interesting contents that everyone yearn to know about. Hence, with these two achiev ements of rebranding the cover and contents of the magazines, customer’s will be change their usual perception towards the magazine by being attracted to it which eventually leads to more sales (Rowell, 2012). Customer service is a crucial aspect in any business and the big issue magazine should consider it in order to improve customer’s perception and increase sales. The vendors of the â€Å"big issue† magazine are homeless people and this has lead to situations where passersby insult and under grade them simply because of their status (Oxfam, 2004). The management of the â€Å"big issue† magazine should take another step of collaborating with numerous colleges within the city in order to offer these vendors with basic customer care skills. This will help them learn people body language and the telltale signs of aggression so as to help in confronting and solving possible disputes before they happen. The vendors will also learn how to be friendly and app roachable which in turn engages customers in conversation. This effort will improve vendor’s ability to attract customers and increase sales of the â€Å"big issue† magazine. Advertising is the basic boost of sales of any business because it reminds customers of their favorite product as well as informs them if there are any changes that their favorite product has undergone. In our case, the â€Å"big issue† advertisement could fall in the two categories of informing customers of the current

Analyze The Haagen Dazs Marketing Essay

Analyze The Haagen Dazs Marketing Essay Through this assignment we are going to analyze the Haagen Dazs ® brand and the strategy that theyre adapting, in order to achieve and maintain the luxury image of this product. The interesting thing with this brand is that it belongs in one of the most valuable brands, despite the fact that it belongs in a very difficult industry for luxury brands, as the ice cream industry which is considered as a low cost industry. But Haagen Dazs, by continuing its excellent job in quality and launching of new unique flavors, is still enjoying its premium brand position as well as high price and profit margins. This story will prove us how a brand in a low price selling industry and specific target group directions can differentiate its position and build a luxury brand icon and targeting in customers that are willing to pay premium price in order to taste the world best flavors. We will also notice that too much advertising in TV, Radio is not the key marketing issue, since Haagen Dazs has bee n mainly developed as a luxury ice cream due to the world of mouth advertising. It is impressive that this brand has made its first advertising TV campaign in 1983, after almost 60 years and having already being famous for its luxurious positioning and well known as the creator of the luxury ice-cream category. Haagen Dazs started its history in early 1920s, thanks to the dream of the young Reuben Mattus. Mr. Mattus was working in a family business, transferring with his bicycle ice creams to their customers in the streets of Bronx in New York. This small family business was developing business in the same local way until 1960. It was then that Mr. Mattus took the big decision, supported also from his wife, to change the function of the business and targeting in further development of their products. He set up the brand name Haagen Dazs and the company begun with three basic flavors, focusing always in premium quality production. This was the reason that the ingredients were only coming from their country of physical production. Dark chocolate from Belgium, vanilla beans from Madagascar, macadamia nuts from Hawaii. In contrast with other ice cream producers, Haagen Dazs is using a high percentage of milk and cream, to create an original and more dense ice cream. Fresh cream and egg yolk wer e used to give the ice creams a rich creamy flavor and fresh skimmed milk was used for the body and texture of the ice cream http://www.icmrindia.org, (viewed 21 March 2011) . Having reached the premium quality the product became famous very quickly, and the demand started growing due to the mouth advertising only. In the start, Haagen dazs ice creams were only placed in luxury shops in New York and after were further distributed in the southern coasts of United States. By 1973, the brand was further distributed in the entire cities of United States. The first Haagen Dazs shop has been opened in 1976, by Mr. Mattus daughter, Doris. This strategic move was resulted of a huge success and as a result Haagen dazs products were spread in all United States. In 1983 Haagen Dazs brand was sold in Pillsbury Company and then in General Mills group, since Pillsbury was acquired from General Mills in 2001. Pillsbury was truly committed to the dream of Mr. Mattus and the ice cream remained in the same quality level with a large variety of unique flavors, spreading the variety in more than 100 flavors, including ice cream, ice cream bars, ice cream cakes, frozen yogurts, sorbets. General Mills group is operating in a global level and has reported in 2009 $14,7 billion turnovers and net profits of $2,6 billion. (According to General Mills annual report, 2009). Untitled.png 2. Brand Analysis 2.1. Positioning Haagen Dazs is positioned, mainly based on its products and service differentiation. As we have referred, they are trying always to maintain the quality due to the special selected ingredients coming only from their physical country of origin. In addition the high cream density, with no excess air is offering truly unique ice cream experience. In order the quality to be ensured, the company is strictly testing daily not only the suppliers, but also all the phases of manufacturing processes. The company fulfills its brand image with a big variety produced only by the best ingredients around the world. Its position is also based on their image differentiation following always a luxury brand strategy. There is a specific logo with golden colors and black fonts in order to pass the luxurious icon. The logo is also accompanied with the moto made like no other ®. All the advertisements are focusing in highlighting the luxury flavors of the products and the unique exotic tastes. 2.2. Target Group Haagen Dazs has differentiated its target group from the start of its growth. While the ice-cream industry was considered worldwide as a low price industry and mostly targeting in small ages, haagen dazs has from the start been focus on adults, who love the luxurious ice cream flavors. An important reason for taking this choice, has been their premium price strategy, since only the financially independent adults could spend more money for high quality ice creams. The second target market, are the health conscious adults, who are interested in desserts but they prefer natural ingredients and low fat substitutes. Focusing only on these two target segments, they might have a small market potential, but the profit margins are much higher. With this differentiation Haagen dazs is playing alone in this interesting market field. 2.3. Segmentation Haagen Dazs is segmenting in its business according to three major segments. These segments are, demographic, socio-cultural and psychographic. Looking on demographics, the company focuses on adults who have higher income and could spend in luxuries as for example premium price ice-creams. But beside of the age, they often tend to approach couples, by relating many flavors with romance advertising and pleasure that can be earned when a couple tastes a haagen dazs dessert. The second one is the socio-cultural segmentation. Intercultural management has been very successful by the haagen dazs marketers. Big variety of flavors can cover any need according to each countrys habits. For example, Europeans have some preferences in alcohol drinking, while Asian people have preferences in teas. Islamic countries are negative in romance images, while western populations are more enthusiastic on that. The third segment is according to psychographic characteristics. There are many people who love luxurious brands and need of being members of this brand category. Usually they feel more special, different and in higher quality level than the others. These category of people are too emotionally linked to brands and since branding is mainly emotional based, this target segment is very important for Haagen Dazs. Thus, in the haagen dazs shops the company tries to train the franchisers to focus on a high quality service, behavior and keeping the products within a way that they can be always fresh and delicious. 3. SWOT Analysis Strengths Well known brand synonymous with a history of luxury, premium ice cream leader producer. Strong market position. Intelligent market targeting and segmentation. Weaknesses High distribution cost. Bad image of many franchise shops, non related with the brand image. Opportunities Ice cream market is growing. Outside lunching is increasing. Development of other markets, BRIC markets. New trend in creams placement, i.e. cinemas, ho.re.ca. Threats Ben Jerrys competition. Nestle integration in the premium price ice cream market. Increase of ingredients price, oil price, distribution cost. 4. Marketing Mix Product As we have referred the production of the product is based on high quality ingredients and rich creamy taste. The packaging is also important, having a specific protective cap to assure the material in each pot. The products are categorized by size, in individual cups, family caps, bars, sundae cones, and high weight packages for mass sales. (5kg, 10kg, etc). Very special flavors are often produced in limited quantities and higher prices, reminding the luxury brand strategy. Place Haagen dazs is directly distributed with refrigerated vehicles to the customers. Customers might be super markets, high class shops, high class restaurants, hotels, food industry chains, i.e., pizza hut, simply burgers, movie places, i.e. cinemas, movie selling shops, other known chains, i.e. IKEA, cruise boats and finally to the haagen dazs franchise shops. Price The brand is characterized of a premium price, which is excused due to the ingredients and the high taste quality. Price varies among the several flavors. Haagen dazs is still the price leader and the competition as for example Ben Jerrys, follows H. Dazs strategy. Promotion The product is not so much advertised in mass media as are TV, radio. It is mainly advertised in printed themes. All advertisements targeting in express the product quality and the differentiation against competition. Trade marketing is more developed than other means, sponsorships and events are also usual methods. Advertising is mainly focus in haagen dazs credentials. 5. Evaluation of H.D. brand Strategy -Recommendations Haagen Dazs is a very well established brand in the ice cream industry and has been successfully placed in many countries worldwide. Focusing on the adults has been a brilliant idea, because of income advantages, high tighten-emotional relationships with brand lifestyle. This generation is much more recognizing and desire high quality, in comparison with the youngest one, who looks more as turn around consumers. The company should continue targeting on the adults, but they must not forget that the younger generation is also growing. It might be a good period in start searching their mind and introducing the brand value to this generation as well. Romance flavors might not be so successful, because they are mainly addressed to younger ages. So, H.D. should also start target the younger couples, but with the appropriate advertising messages through different civilizations, ethics and moralities. For example, if you want to address in younger couples, advertising should have more sexy and funny images, but you have to pay attention in the different moralities. Nevertheless, if the company will develop such campaign, they should take in consideration that it has to be does with a much more spread advertizing messages depending on the country. The company is correct based on the original ingredients and this fact has given them the premium quality awareness worldwide. But taking in consideration that the population is growing rapidly, the brand might be prisoner in its own choices. The demand might not be able to be covered from the existing ingredient quantities, since they are reduced a lot every day. Reducing might also create price increases and then the brand could face many difficulties in remaining in the market. It might be the ideal time to rethink again their production recipes, or invest in ingredients production worldwide, which will offer them a competitive advantage. Resources and capabilities must be planned in a better way in order to face the future with more power. In order to develop internationally, they have to focus more in the exclusive haagen dazs shops, who are expressing the brand icon in the several markets. H.D. looks weaker in this development in international field and competition in many places is more powerful. They can train their franchisers, or establish Franchise supervisor managers and trainers. Personal relationship and selling must also be more developed in this sector of exclusive shops. The development of the Brand internationally and premium price strategy has been enough successful, but in many countries as China, the brand is luxury, but so luxury that is placed only in too much luxury places. After a research in the web, I found a very characteristic statement of Mr. Eddie Lu, marketing manager of H.D. in Shanghai, which signifies this problem: In Beijing, freezers selling Haagen Dazs stand proudly in the lobbies of five star hotels. The price for a pint of Swiss vanilla: $10, compared to $3 in the U.S. However people dont mind paying for prestige items, especially if they are foreign. This issue has to be serious taken under consideration, since Middle East and the BRIC countries are the most potential markets and you cannot leave them outside of your growth strategies. After my research for this assignment, I have realized that H.D. has a very small market share in many countries of Middle East. They have for example to invest more in finding flavors more suitable to these populations. 6. Conclusion Ice cream is a very dynamic industry, which is growing every day. Haagen Dazs is at the moment the global leader in this field, but no one is certain that they can be always in this position. Time passes, lifestyle changes, leading markets are changing and this fact means that marketers of Haagen Dazs should work a lot in adjust their strategy in the new challenges that are in front of us. The brand is dominating the ice cream market for many years, but external and internal factors should be reconsidered in order to face future with success. The marketing mix of haagen dazs is really impressive and offered to the brand, the luxury image and brand equity for years. By continue being committed in their ingredients strategy, correcting things that we referred as logistics, production, resources, growth gaps, attention to intercultural ethics-morals, norms, franchising strategy improvement, Haagen Dazs can definitely continue being a golden brand and situated always ahead of competition as they have been doing for many years in the past.

Symbols and Symbolism in The Great Gatsby :: Great Gatsby Essays

Symbolism in The Great Gatsby What is unknown is often talked about as being mysterious, perhaps even ominous. Naturally, many people become curious and want to find out what lurks about in the dark and be able to say that they know what others do not. In F. Scott Fitzgerald's novel, The Great Gatsby, the main character, Jay Gatsby is quite enigmatic. Seclusion and isolation are well known to Gatsby, especially when it comes to his personal life and his history. Throughout the novel, except when with Nick or Daisy, Gatsby asserts himself as an observer, who would rather watch others than to join in with the crowd. The silhouette of a moving cat wavered across the moonlight, and turning my head to watch it, I saw that I was not alone--fifty feet away a figure had emerged from the shadow of my neighbor's mansion with his hands in his pockets . . . (p. 21) Being the absolute mystery that he is, Gatsby is this "silhouette of a moving cat," and lives his life this way. As this quote shows, Gatsby emerges from the shadow to reveal himself to Nick (who is one of a very few amount of people that he confides in with the truth of who he really is). Whether Gatsby is throwing extravagant parties in his own home or with a small group of people, who he is remains a secret. Gatsby is constantly encompassed by darkness and secrecy When Gatsby threw his large parties, he was rarely seen amongst his guests and was most often alone, observing them. "Gatsby, standing alone on the marble steps and looking from one group to another."(p. 50) The one time that Gatsby is noticed talking to his guests is when he introduced himself to Nick and started a conversation with him. Yet, most of the time that he throws these parties at his own home, he is alone and does not socialize with the people who attend. Trying to understand Gatsby is a very difficult thing to do, because there is so much to grasp. Entering into the upper class of wealthy people, Gatsby not only held onto a secret past, but also had the hidden agenda of trying to get Daisy back, whom he had fallen in love with while in the war.

Mandatory Military Service Essay

As many other countries mandate young adults partaking in the military for two years, the United States should follow suit. Many beneficial consequences would be rendered as a result of the increase in service. This would also be a great commencement into the real world for any young adult. These statements can be explored by discussing the benefits of free college tuition, disciplined young adults who are ready to follow orders, and the sheer power of numbers. One exceptional perk of joining the military would be free college tuition.This would allow the students who have not excelled as fast as others a doorway to achieve their full potential. This would also benefit the United States as a whole country. Along with expanding the population of the military, this would also increase the knowledge of the United States. In theory, the educated veterans would make the military more powerful, efficient, and more intelligent overall. The United States would stand superior in any conflict to other nations. The availability of free education would also stimulate the economy in the long run.This is evident because the more educated the people are, the better jobs they would occupy. As a result, they would make more money and therefore have access to spend more money. The more money that they have means that they would be adding to the economy. Taking two short years out of someone’s life to help serve their country and set them up for success later in life is not a bad trade. If the United States installed the mandate for service, young adults will look back and be thrilled that they have done what they’ve done and are where they are because of the foundations the military setup early in life.Some people argue that young adults will not take advantage of the opportunity set before them. Does this seem counterproductive for the young adults not to enroll in the free secondary education? No! If the young adult does not want to better themselves, what makes people think they would want to better their country? These people are better left to fill in the roles unoccupied at the bottom of corporate ladders. Another benefit of mandating the service of young adults is that they would be disciplined and setup for success in life as a productive citizen of the United States.Military boot camp is designed to break the recruit down to where they are not better than any other recruit, and then they train them to do their best in every task they approach. This creates unrivaled discipline and extreme excellence in every operation the United States military executes. Not only will this be useful while in military service, but also when they begin to operate in the working world. This requirement will unify the working force as a result of the mandated service. Businesses will be able to work efficiently and accurately in all that they accomplish.Again, this will improve the United States as a country. Why would the United States refuse this manda te? The only reason would be that they bring the law down to the lowest denominator of the few people who argue with the benefits. These people might say that not all people are designed to be in the military. However, the military has jobs for every make and model. Every talent is useful to the military. Making young adult serve in the military for two years would actually give them time to figure out what their future career is meant to be. Some people cannot ever be satisfied, and would object to anything!On the contrary, decisions that have the abundance of benefits as mandating service for young adults should be instated immediately! The third major gratuity of mandating the service of young adults is mainly for the benefit of the military itself and the United States. The variable of manpower in a war is not always the deciding factor. However, it would not hurt to have a couple of hundred thousand extra people at a countries disposal. This must look awful from an ordinary cit izen’s point of view. Then there is this question; would you rather lose a fraction of the population, or the whole country?Not to mention the possible enslavement as a conquered people; treated as subhuman and having their rights ripped from their grasp. Nobody in any country would want that outcome to occur in their country. As people look back in history, they discover and marvel at the battle of Thermopylae. How did such an untrained military defeat the most strict, handpicked, elite group of warriors? The answer is oblivious! It was an estimated three hundred thousand Persian warriors against three hundred Spartan soldiers. This is why the United States needs to mandate young adults to serve two years in the military.So that not only will we have a superior military in tactics, and education, we will also have the overwhelming power of numbers. As always, people do not have to go too far before they find a person who disagrees, and thinks everyone should have the choice of whether to serve their country. Their main argument with this is that they say it violates the constitution. However, this would not be the first time that the United States has done something like this. They drafted people during the Vietnam War. People also argue that it will decrease the honor of veterans who would serve regardless of a draft.On the contrary, people gain honor through what they actually accomplish, not what they think about accomplishing. This policy should be discussed in government as soon as possible if it is not already being heavily debated. The government, along with the citizens of the United States backing the mandate, would create the most powerful nation to ever face the earth. With the benefits listed and discussed above, the decision is easier than deciding where to each lunch. So why has the United States not already signed it off their agendas and began the process of creating a more powerful, unstoppable United States?

Refugees in Africa

Refugees in Africa Report on Refugees in Africaaka Da Foo-Gees ihn AhfrikahDefinition:A refugee is a person who has fled or been expelled from his or her country of origin because of natural catastrophe, war or military occupation, or fear of religious, racial, or political persecution. (Funk and Wagnalls New Encyclopedia).Where African refugees are found:Africa, with more than 600 different ethnic groups, has about one-third of the world's refugees, people uprooted by famine or by political liberation struggles and escaping racial and ethnic oppression and economic hardship. Caught in the turmoil that characterizes developing nations in the 20th century, some African nations have refugees going both in and out of their country, something that exists nowhere else.There are currently over 6,500,000 refugees in Africa. Here is a small list of how many they are, and where they can be found:‚Â ® Zaire: This country has by far the largest number of refugees in Africa.Refugees waiting to leave the campO n the 21st of November 1996, the High Commissioner reported that over 1.4 million Rwandan Hutus were currently in this country. In addition there are about 500,000 Angolan, Sudanese and Burundi refugees in Zaire.‚Â ® Malawi is inhabited by 700,000 refugees from Mozambique.‚Â ® Sudan: The 650,000 refugees in Sudan come from Eritrea, Ethiopia and Chad‚Â ® Guinea: There are about 600,000 refugees in Guinea. Most of them are from Liberia and Sierra Leone.‚Â ® Tanzania hosts 500,000 Burundi's and refugees from MozambiqueThese are only the five most significant African refugee host countries. Most other African countries also host refugees but this is where the largest part of them is.A typical case study: A political crisis in Burundi:Fights between government forces and armed groups in the area of a refugee camp in Burundi (Mugano) in January 1996 resulted in the mass...

Annotated Bibliography Alphabetical Order Example for a Paper on Macroeconomics

Annotated Bibliography Alphabetical Order Example for a Paper on Macroeconomics They say that you have to write an annotated bibliography to better get acquainted with the topic of your research. Usually, your professor asks you to do that before you start working on the actual paper, and, indeed, you find out more about the subject of your analysis, spot what has already been done in the field and how you can contribute to it. The reason students twitch every time someone mentions annotated bibliography is that there are certain rules you have to follow while writing it – formatting details, a particular structure, and alphabetic order. Why is the last one so important? Because that’s the detail that students often get fried on and lose points: they mix up the order, sort out the sources by the first name of the author or the title of the piece (the right option is the author’s last name), etc. Make sure you avoid these sneaky errors and have a look at our sample list of annotated bibliography (alphabetical order strictly followed) formatted in APA. If you have another citation style for your paper, look up its rules. Dullien, S. (2017). Macroeconomics in Context: A European Perspective. Routledge. The book is an up-to-date, comprehensive source of information on macroeconomics that is regarded not in theory, but in contexts connected with history, modern events, people’s well-being. It deals with European economic crisis, unemployment, and most importantly Brexit which is the subject of my research. Kraay, A. (2012). How Much Does GDP Increase When Public Spending Increase? Research Digest, 6 (4), 3. The author summarizes his book in this article which touches upon the GDP increase in developing countries. The most significant data included in it and connected with our scientific macroeconomic exploration is that it develops the notion of public spending increasing the GDP. Peach, Rich, Linder. (2013). The Parts Are More than Whole: Separating Goods and Services to Predict Core Inflation. Federal Reserve Bank of New York, 19 (7). The article considers a model for a better and more accurate prediction of core inflation and factors that may influence it – mainly import prices, labor market, and economic expectations. This model, if used correctly, can provide high-quality forecasts for the market. Tickamyer, A. (2017). Rural Poverty in the United States. Columbia University Press. This is an extensive analysis of the poverty in the rural areas that captures the period starting from the Civil War to the present. It attempts to determine the reasons of such a modern state, uses the experience to avoid mistakes and builds new theories that might help to avoid rural poverty in the USA. As you can see from these examples, in a brief description you express the main subject matter of the source and explain how it contributes to your research. You basically persuade your supervisor or the committee that it is good enough to be on the (alphabetically structured!!!) list of your references and be used to explore your topic. The length of these descriptions may depend on your university requirements, but usually, it’s no more than 2-3 sentences. So, gather your references and go ahead!

Management accounting Essay Example | Topics and Well Written Essays - 1500 words - 2

Management accounting - Essay Example 78). A firm cannot function efficiently without management since it is a core factor, which determines the profitability of the firm. The article highlights clearly that in the modern society numerous individuals hardly understand how the modern management operates in the firm, and this could be a dangerous situation. The world today is built through the effort of all the human beings who work together to ensure key developments occur in the society. Management is obviously ubiquitous since it is vital in all firms, and individuals should understand that it did not just evolve: it was through an invention in the early 1800 (Hoskin & Macve, 1990, p. 845). It is evident that management has played a role in the development of recent businesses since it is related with the culture of ‘managerialism’. Management is equivalent to disciplinary power: this is the only culture that ensures a business runs efficiently. According to Hoskin and Macve (1990, p. 845), evidently, this form of power was invented in the early 1800’s and was later transferred into the business section in the 1840’s. A majority of businesses had not taken shape in those days, but since the introduction of management most of the businesses took shape. Management is a power which is double sided since it runs the organization, and at the same time runs individuals through implementing efficient disciplinary systems. This system controls both the external and internal operations of a firm. In addition, it is a power that develops constantly and improves the organizational systems through knowledge from the expertise in the field of management. The structure of the organization in the modern businesses is highly sophisticated since there is the presence of the line, staff, divisional and matrix in the structure, although the basics of management are constant. Chandler (1977, p. 234) explains that organizations operate through written instructions, both in paper and online, which form a powerful tool for managing an organization in the world at the moment. He further indicates that modern managerialism is impossible without finances and financial numbers. The key functions necessary in the firm include accounting systems, management and financial costs. The structure of the firm has an overall manager referred to as the Chief executive officer (Chandler, 1977, p. 234). The CEO further has a general manager, or two directors, in addition to other managers from various departments reporting directly to the position. The managers include the finance, accounts, human resource, marketing, and research and development manager. Most of the firms have supervisors who report to managers, also known as line managers. According to review by Hoskin & Macve (1990, p. 839), managerial accounting practices in the modern firm originated from the teachings in the military in the early 1800, which were used during the US civil war. Holman (2003, p. 234) supports the arg ument and observes that the accounting practices utilized in the civil war are similar to the practices carried out in the modern business. The process of carrying out managerial accounting included the management of all expenses in relation to men and materials. In the US civil war, all the army accounting clerks and the quartermasters were educated on all matters relating to all the principles of accounting. The basics of the study

The decisions of a council in regulating operations within its Essay

The decisions of a council in regulating operations within its jurisdiction - Essay Example The researcher states that subject to the Food Vending (control) Act 2009, local councils are empowered to regulate trade within their geographical jurisdictions through licensing. The act provides that local councils, within their localities, can authorize trade in food substances through licensing and ensure regulation through revocation of licenses whose owners contravene requirements of the act. Subject to section 2 of the act, licenses can be revoked for misconduct or on grounds that the food supplies offered by the licensee are not safe for human consumption. The cases are based on the principle of delegated legislation and authority, and the scope of such legislations and authority. As a source of law, subsidiary bodies such as local councils and other government agencies are permitted to make laws and facilitate implementation of the laws. Similarly, authority may be delegated for implementation of primary legislation through formulation of policies. One of the basic principl es of such delegated legislations and authority is that they are limited to provisions of their parent acts that mandated them and any other superior source of law. A delegated legislation or authority can therefore not exercise more powers than is provided for by its authorizing legislation. In order to check on the concept of ultra ‘viresness’, the courts, when called upon, review implementation of delegated legislations to ensure that the agencies do not misuse authority to undermine rights and freedoms of their subjects.1 The scope of judicial review involves examination of the policy or decision in question to either approve, reverse or propose amendments to it. In exercising its review of delegated legislation, the courts look into a number of considerations. The first consideration is the conformity of the delegated legislation or authority to the powers as granted by the parent act. The aim of the courts would be to determine that the decision made in formulatio n or implementation